For Marketplace Partners

Making it easier for your customers to send you business.

Morfoo is the platform brokerages use to organize their preferred service partners — so the right introduction reaches the client at the right moment in the transaction.

Prepared for

INformal Today

Every transaction creates a web of service relationships.

A single sale touches many providersinspection, warranty, title, credit — each one a moment a client needs trusted help.
Today it's mostly informalThose introductions tend to happen by relationship, habit, or memory — rarely through a consistent channel.
And rarely visibleBrokerages and their partners seldom share a clear picture of what was referred, or how it turned out.

One closing.

A chain of service decisions — each one a relationship worth getting right.

Home Inspection Home Warranty Title & Escrow Credit & ID

INtegrated Marketplace

A simple place to organize those relationships.

One clear relationshipThe brokerage sets up its preferred-partner relationship with you — MSA, JV, or vendor — in one place.
A natural introductionAgents introduce clients through the tools they already use, at the point in the transaction where it makes sense.
A shared viewBoth the brokerage and your team can see what was introduced, and how it went.

Preferred partner, on platform

Brokerage

Home Inspection

MSAJVVendor

Every referral tracked & auditable.

INside the Process

How an introduction works.

Three steps — and nothing new for your team to learn.

01

A warm introduction

The agent introduces the client to your service with a personal note, rather than a cold handoff.

02

The right context

The details that matter come along with it, so your team can pick things up smoothly.

03

A closed loop

You share how it went, so the brokerage and your team keep a shared picture.

Why It Matters

A relationship, not a series of one-off referrals.

Part of how the brokerage worksYour service becomes part of the firm's everyday process, rather than something an agent has to remember.
A shared sense of what's workingBoth sides can see how introductions are going, and have a real conversation about it.
Built on clear agreementsRelationships sit on proper MSA, JV, or vendor terms — transparent and easy to stand behind.

Home InspectionThe first service after an accepted offer

Home WarrantyOne channel, many categories

Title & EscrowJV-ready relationships

Credit & IDEmbedded at the right moment

Already IN Market

Morfoo is live with brokerages today.

"

They walked us through every step and it went seamlessly. They have a system to follow — my advice is to follow it.

Kacy BellOperating Principal, Keller Williams Greater Des Moines & Siouxland

"

A smooth path to open my mortgage business, with the software and support to serve my agents and customers well.

Angelia BlackPremier South Realty & New South Lending

"

As a 25-year veteran, this is in a league of its own. It fundamentally shifted how we handle our workflow.

Tom CiarrocchiSigma Home Lending

These are brokerage operators already working with Morfoo — the kind of firms a partner like you would be introduced alongside.

An INvitation

Where this could go from here.

We're early in these conversations and happy to follow your lead on what feels most useful.

Take a closer lookA deeper walk-through of how it works, whenever you're curious.
Explore the fitWhether home inspection is a natural first category to try together.
Or simply stay in touchNo pressure — this is the start of a conversation, not a pitch.

Prepared for

Home inspection is often the first service a buyer needs after an accepted offer — which could make it a natural place to start.

The Idea, Simply

The right help, reaching the client at the right moment.

When that works, everyone in the transaction benefits — the client, the brokerage, and the partners who make it happen.

Howard Kaplan

EVP, Business Development

[email protected]

(704) 774‑7934

morfoo.com

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Howard's contact